Dirty Shirley's

A hospitality website and marketing system built around conversation, culture and community: what is happening tonight, themed weekly nights, live entertainment, game-day programming and the lounge's personality.

The website is live. Each feature below is labelled: live, still being confirmed, or a concept / pending integration.

• ✦Creative direction
• ✦Website and UX design
• ✦Marketing and campaign strategy
• ✦Content and event storytelling

Turn a lounge with a strong personality into a site guests check every week, not once.

Make the site feel like the room. A 21+ entry, a live 'tonight' feed, branded weekly nights and monthly flyers give guests a reason to return, with reservations always one tap away.

1. Step 01

   Brand voice

   Captured the playful, grown voice of the brand in every headline.

2. Step 02

   Programming system

   Turned recurring nights into named, repeatable experiences.

3. Step 03

   Event engine

   Designed event listings, flyers and individual event pages.

4. Step 04

   Campaigns

   Supported monthly entertainment series and promotions.

• 21+ age entry

  Branded age confirmation on entry.

  Live

• Events and 'Tonight at Shirley's'

  Event listings, flyers and event pages.

  Live

• Weekly themed nights

  Game Night, Ladies Night, Dirty NFL and more.

  Live

• Reservation experience

  Reserve-your-spot flow.

  To confirm

• Digital ordering

  Order-ahead concept.

  Concept / pending integration

• Loyalty and referrals

  Referral promotion live; full loyalty program planned.

  Concept / pending integration

• Brand campaigns

  Monthly entertainment series and social campaigns.

  Live

Results will be added once verified.