05 — Creative Direction / Photography / Production
Editorial Campaigns
Overview & status
A collection of editorial campaigns where I lead the concept, the mood, the team and the frame. [Add campaign names, collaborators and credits.]
Campaign imagery is shown as placeholders until approved visuals are uploaded.
My role
- ✦Creative direction
- ✦Art direction
- ✦Photography
- ✦Styling collaboration
- ✦Production
The challenge
Every campaign needs one clear idea that survives from moodboard to final frame.
Strategy & creative direction
Start with a story, build the world around it (light, wardrobe, location, casting), then direct the team toward a single cinematic feeling.
Design process
- Step 01
Concept
Narrative, references and moodboards.
- Step 02
Pre-production
Casting, styling, locations and call sheets.
- Step 03
On set
Directing light, talent and camera.
- Step 04
Post
Selects, retouching direction and sequencing.
Screens & approved visuals
Key features & decisions
- Selected work
Campaign concepts
Story-first creative concepts.
- Selected work
Art direction and styling
Collaboration with stylists and beauty teams.
Outcomes
Outcomes will be shared once they can be verified.

Next project · 01
Branwar Wines