
02 — Founder-Led Nonprofit / Creative Direction / Digital Development
The Big Little Village
Overview & status
Big Little Village is a creative development ecosystem I founded, where emerging talent gains experience, portfolio work, mentorship, credits and collaboration by building real campaigns together across eight creative departments.
The website is live. The Founding Cohort 2027 is planned, with applications opening September 5, 2026. Programs below marked Planned are future plans.
My role
- ✦Founder
- ✦Creative visionary and director
- ✦Brand identity and visual system
- ✦Program and experience design
- ✦Website and digital ecosystem direction
The challenge
Emerging creatives are told they need experience to get experience. The mission was to create a believable, inspiring place where real briefs, real sets and real credits are accessible.
Strategy & creative direction
Treat the nonprofit like a creative house. A cinematic identity, a clear department structure and a cohort model make the opportunity feel professional and aspirational, not like a class.
Design process
- Step 01
Mission
Defined the promise: real work, real credits, real careers, together.
- Step 02
Ecosystem design
Organised eight departments, from photography and film to marketing and creative direction.
- Step 03
Identity
Built a moody, editorial visual system with department codenames and contact-sheet details.
- Step 04
Digital build
Directed the website, cohort pages and application journey.
Screens & approved visuals


Key features & decisions
- Live
Mission-driven website
Story-led site introducing the village and its departments.
- Live
Eight creative departments
Interactive department panels with roles and tools.
- Live
Cohort and application information
Founding Cohort 2027 details and application timing.
- Planned
Founding cohort campaigns
Collaborative campaigns produced by the first cohort.
- Planned
Mentorship and credits program
Professional reviews and role-specific credits.
Outcomes
Website live. Cohort results will be added after the founding cohort begins.

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Albrina Coleman